AI

ChatGPT developer OpenAI is experimenting with a new feature that adds a watermark to images created with the company’s image generator in GPT-4o.

Amazon says it seized more than 15 million counterfeit products in 2024 — more than double the prior year — as part of a growing effort to intercept fake goods before they reach customers.

French luxury brand Lacoste is using Vrai, an AI technology developed by Cypheme, a leader in anti-counterfeit artificial intelligence, to catch scammers returning counterfeit items.

The proliferating circulation of counterfeit goods has been a top concern for luxury and mass-market market brands alike for decades, and as the second-hand market continues to flourish, the concer

European Commission signed the Council of Europe Framework Convention on Artificial Intelligence and human rights, democracy and the rule of law on behal

In the age of AI, brands are fighting fakes and outsmarting counterfeiters with invisible armor.

China-based inventors are filing the highest number of generative artificial intelligence (GenAI) patents, far outpacing inventors in the US, Republic of Korea, Japan and India that comprise the re

Dubbed 'Reebok Impact', the experience allows everyday consumers to create personalized digital sneakers infused with artificial intelligence.

Counterfeit goods cost European clothing, cosmetics and toy sectors €16 billion from 2018 to 2021, a