dupes

Dupe culture may have begun as a social media trend among the cash-strapped young, but it has now gone mainstream and is gaining traction among older and more affluent shoppers.

Dupe, a new app created by veteran entrepreneur Bobby Ghoshal, is already being hyped by some big names in tech. 

The Ganni loafers you’ve bookmarked for the Boxing Day sales, that mattress you nabbed on Black Friday; few purchases deliver a dopamine hit as potent as the ones you get for less.