With resale now a major feature of the online fashion shopping experience, eBay is launching what it says is a “pioneering feature to transform the way consumers can resell their pre-loved fashion items”. It’s being put into action via Certilogo, a connected product and authentication platform for fashion and luxury that eBay acquired in July 2023 to boost pre-owned authentication.
Its new ‘resell on eBay’ functionality is a click-to-resell feature that’s embedded in Certilogo’s connected product smart tags and allows users to list branded items in a couple of clicks of a button.
It said the new feature has been developed“as part of its “commitment to creating easier ways for brands and buyers to participate in the circular fashion economy”.
Italian outerwear and lifestyle label Save The Duck is the first brand to pilot the feature, with its connected garments featuring the new resell button rolling out from this month.
eBay plans to expand the service to other brands using the Certilogo Digital ID in the near future, with the goal of making it a default function of its Secure by Design technology.
“eBay is focused on delivering solutions to brands while curating an elevated marketplace for buyers and sellers,”
It works when a user scans the QR code on their product’s smart label, and a “resell on eBay” button is displayed.