The current culture marketplace StockX released a new report highlighting its latest verification metrics. The third annual report of its kind, “Big Facts: The Verification Report 2024,” offers a view into StockX’s proprietary review process, the products most faked by counterfeiters, and how the company prevents substandard products from entering the market.
In the last year alone, StockX rejected over 400,000 products — collectively valued at nearly $85 million — because they did not meet the company’s verification standards. This represents an increase of around 100,000 products compared to the same period last year, when StockX blocked roughly 300,000 items.
For the first time, StockX offered a breakdown of the product categories most susceptible to counterfeits. According to the data, apparel and sneakers top the list, with apparel accounting for 54% of suspected fake verification failures in the last year and sneakers accounting for 33%.
In the sneakers category, the No. 1 product was the adidas Yeezy Boost 350 V2 Zebra followed by the adidas Campus 00s Core Black (No. 2) and the Jordan 4 Retro Black Cat (2020) (No. 3). Fear of God hoodies dominated the apparel category for the second year, with the Fear of God Essentials Hoodie Light Oatmeal taking the top spot. Tried and true classics and popular staples topped the list for handbags, including black colorways of the Jacquemus Le Grand Bambino and Telfar Shopping Bag Medium as well as the Louis Vuitton Mini Bumbag Monogram.
According to the data, the No. 1 reason products are rejected during StockX’s verification process is signs of previous wear (29%), with suspected fake (19%) being the second most cited reason for failure. This is consistent with StockX’s 2023 report, which found that suspected fake products accounted for 20% of verification failures. StockX also revealed that its experts stopped more than 100,000 suspected fake products from trading on the platform over the last year, more than 40,000 of which were sneakers.