greenwashing

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UK's CMA issues greenwashing guide for fashion sector

The UK’s Competition and markets Authority (CMA) has had various brands in its sights recently over greenwashing issues.
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The green advantage: IP's role in sustainable branding

Sustainability is increasingly becoming a cornerstone of business operations, but how is it reshaping branding and marketing strategies?
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Greenwashing: Will companies soon have to have their marketing claims validated?

By 85 votes to one, the European Parliament's Internal Market and Environment Committees have laid down the framework for future rules on the validation of companies' environmental marketing claims
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