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The system is the brainchild of SportIQ, a Finnish startup that develops smart basketballs. Inside each ball’s valve, SportIQ embeds a sensor that tracks a player’s shots. Data is first extracted on their form, position, angle, power, and technique. Next, the information is fed to a mobile app for AI analysis. Players then receive direct feedback and advice.

The European Union Intellectual Property Office (EUIPO) is collaborating with Europol and the European Medicines Agency (EMA) to raise awareness about the dangers of fake medicines and the importan

Marc García-Durán Huet, founder of Underwater Gardens, is pioneering efforts in marine conservation through innovative designs that

The WIPO Global Awards 2025 competition opened today with a call for applications from startups, small and medium-sized enterprises (SMEs) and university spinouts that use 

The European Union Intellectual Property Office (EUIPO) and the European Patent Office (EPO) have unveiled the results of their study, “Intellectual Property Rights and Firm Performance in the European Union.” The research highlights how intellectual property rights (IPRs) —including trade marks, designs and patents— drive business success, particularly for small and medium-sized enterprises (SMEs).

Every year, January 1 marks a new crop of artists and artworks entering the public domain, a holiday affectionately known to some as Public Domain Day.

Over 300 million tennis balls end up in landfills every year. Mathilde Wittock is a Belgian artist, bio/eco-designer, and material researcher who focuses on sustainable innovation.

Connect, learn and growFeaturing keynotes from distinguished experts including João Negrão, Executive Director of the EUIPO, and Marion Walsmann, Member of the European Parliament and Vice

From the rhythms that invite us to dance, to the lyrics that echo our emotions, music enriches every aspect of our lives.