John Lewis’s new campaign, which launches ahead of International Women’s Day on March 8th, is inviting makers - designers, producers and emerging women-led brands - to join ‘John Lewis & Sisters’ and have their products stocked for Christmas.
Changing its name to reflect the new campaign on social media (from 4-10th March), ‘John Lewis & Sisters’ will be a platform for women to share their talents, stories, and ideas with buyers, as the brand searches for more makers.
Any brand can put themselves forward with details on how to apply on the International Women’s Day hub.
To apply, email callingwomenmakers@johnlewis.co.uk – include details of your range, how long your brand has been going, UK location and supply chain processes. Applications close Sunday 17 March 2024. Shortlisted businesses will move through to a second pitch-style round before the final line up is chosen. Finalists will have the opportunity to become a stockist in John Lewis stores for Christmas.
Celebrating all the women that have made the nation's favourite department store great for 160 years, it has not only rebranded to ‘John Lewis & Sisters’ for the launch but developed an iconic collage. The image reflects the brilliant makers of the past, present and future - from the late Sarah Lewis (John Lewis’ wife) and Barbara Hepworth, to present day icons Charlotte Tilbury and Emma Bridgewater - all who are part of the fabric of John Lewis.
To mark the launch and raise awareness of International Women’s Day, an exclusive live artist installation will be observed through the windows of the John Lewis Oxford Street store in the morning and Peter Jones in Sloane Square in the afternoon of Friday, 8th March.
The talented female artist, Nephthys Foster, of the Instagram Nephthys Illustrated, will create two pieces of original works observed through the windows of the iconic stores, expressing her interpretation of what being a woman means.
John Lewis shops will celebrate International Women’s Day with live events, experiences, offers and treats for customers shopping on the day; including DJ sets and performances from famous female talent such as Charlie Hedges (Oxford Circus), Gemma Cairney (Liverpool), and more.
To further the Partnership’s commitment to supporting the next generation of women, the company will support The Prince’s Trust’s #ChangeAGirlsLife campaign, which raises vital funds to support young women to build better futures for themselves through employment, education or starting their own businesses.
John Lewis is working together to Change A Girl’s Life by offering £25 off Women’s Fashion Rental from 4th-10th March*, with donations going to provide vital support to help rebuild lost confidence for these women and bring hope for a brighter future.