Tod’s to include Digital Product Passports on Di Bag

Italian luxury leather goods and footwear brand Tod’s has joined the Aura Blockchain Consortium and announced Digital Product Passports (DPP) for its custom Di Bag. With the technology, customers will be able to access information about the production of the bag and its supply chain through an NFC tag.

The DPP also includes ownership certificates to provide authenticity, as well as additional unspecified benefits. Tod’s will reportedly eventually expand the use of DPPs beyond the Di Bag to its other products.

The company said: “This unique tool will highlight the origin of materials, production and compliance processes, and the quality, sustainability, and transparency aspects that guarantee the value and identity of your Di Bag over time.”