Startup

The system is the brainchild of SportIQ, a Finnish startup that develops smart basketballs. Inside each ball’s valve, SportIQ embeds a sensor that tracks a player’s shots. Data is first extracted on their form, position, angle, power, and technique. Next, the information is fed to a mobile app for AI analysis. Players then receive direct feedback and advice.

Romanian startup .lumen, which has developed glasses meant to aid the mobility of the blind, has announced a EUR 5 million funding round meant to support the EU & US commercialization of the co