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Environmental labelling: is the PEF method a fast-fashion decoy?
An organic cotton t-shirt rated lower than a conventional t-shirt. Natural materials, such as wool, penalised in the results...
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Heinz's Incredible Marketing Strategy to Fight Fraud
Heinz's brilliant new marketing strategy, called the ‘Label of Truth’, not only brings transparency to product labeling but also takes on the infamous "ketchup fraud" phenomenon head-on.
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Greenwashing: Will companies soon have to have their marketing claims validated?
By 85 votes to one, the European Parliament's Internal Market and Environment Committees have laid down the framework for future rules on the validation of companies' environmental marketing claims
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L’Élixir De L’Amour: How A 19th Century French Widow Turned Her Trademark Champagne Into A Lifestyle Beverage
Valentine’s Day is upon us yet again. Chances are, you and your sweetheart will find yourselves together in a restaurant on February 14th. Roses may be gifted, chocolate confections may be consumed, and to drink – why, champagne of course. Is any other spirituous potable more synonymous with love than a bit of bubbly? The clinking of flutes or coupe glasses is an unmistakable counterpoint in the soundtrack of virtually every wedding and anniversary celebration.
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