News

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From Madonna to Taylor Swift: The rise of the celebrity trademark

A growing number of public figures want to protect and capitalise upon their identity by filing for trademarks. Some requests are more surprising than others.
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Unveiling excellence: European Inventor Award 2024 finalists revealed

The European Patent Office (EPO) is proud to unveil
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Trade secrets: Vital intellectual property assets

Trade secrets are the hidden gems of the business world. They encompass a wide range of confidential information, from secret formulas and processes to customer lists and marketing strategies.
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eBay unveils 'resell on eBay' feature

With resale now a major feature of the online fashion shopping experience, eBay is launching what it says is a “pioneering feature to transform the way consumers can resell their pre-loved fashion
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Swift and Beyonce show the lucrative pop-fashion liaison

The return of mega-concerts since the Covid-19 pandemic, with Beyonce and Taylor Swift leading the way, has highlighted the lucrative links between fashion brands and pop stars.
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Reebok unveils AI fashion experience 'Reebok Impact'

Dubbed 'Reebok Impact', the experience allows everyday consumers to create personalized digital sneakers infused with artificial intelligence.
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Designs from the EU national and regional IP offices included in DesignView Image Search

Finding visually similar designs has never been easier in the EUIPO’s flagship tool.
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Swiss Army Knife to change as Victorinox ‘innovates’ due to stricter restrictions

Swiss maker Victorinox has announced a significant change to the iconic Swiss Army Knife.
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EUIPO: The EU as IP owner

9th of May marks the anniversary of the Schuman declaration and the beginning of the EU project. Find some curiosities about IP and the EU. 
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