The company Patou by Louis Vuitton added a new dimension to the efforts of the fashion world to combat fake products by using the capabilities of artificial intelligence to detect details invisible for the human eye. Patou introduced a new system for authentication, Authentique Verify, created in partnership with The Ordre Group.
The Authentique Verify application uses a technology for visual recognition with the help of a smartphone. It creates a unique digital footprint of luxury physical products. For example, to determine whether their bag is an original, the buyers can just scan the area of the digital footprint with their phone. The technology creates unique digital identifications for the goods, embedded in a blockchain that generates an NFT, a digital, and a Web3 projection of the product.
The digital footprint is the non-fungible connection between the physical product and its digital copy (NFT). It’s sufficient to scan just the part of the product where it is placed. With that, the customers can be assured that what they invest in could be verified, it has a demonstrable history, and could be easily resold if needed.
Authentique’s identifications also provide specifications for the products, as well as information about their durability, warranty, and videoclips with suggestions on how to match different pieces of clothing.
