News

Environmental labelling: is the PEF method a fast-fashion decoy?
An organic cotton t-shirt rated lower than a conventional t-shirt. Natural materials, such as wool, penalised in the results...
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The Ugly Business of Counterfeit Make-Up
Once confined to dodgy street markets, the rise in social media shopping has seen an explosion in the sale of counterfeit cosmetics – and the proliferation of these beauty knockoffs has raised a li
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New impetus in the fight against scams targeting IP right owners
On 16 May 2024, the EUIPO hosted the 9th Anti-Scam Network meeting in a hybrid format.
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From Madonna to Taylor Swift: The rise of the celebrity trademark
A growing number of public figures want to protect and capitalise upon their identity by filing for trademarks. Some requests are more surprising than others.
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Trade secrets: Vital intellectual property assets
Trade secrets are the hidden gems of the business world. They encompass a wide range of confidential information, from secret formulas and processes to customer lists and marketing strategies.
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eBay unveils 'resell on eBay' feature
With resale now a major feature of the online fashion shopping experience, eBay is launching what it says is a “pioneering feature to transform the way consumers can resell their pre-loved fashion
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Swift and Beyonce show the lucrative pop-fashion liaison
The return of mega-concerts since the Covid-19 pandemic, with Beyonce and Taylor Swift leading the way, has highlighted the lucrative links between fashion brands and pop stars.
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Reebok unveils AI fashion experience 'Reebok Impact'
Dubbed 'Reebok Impact', the experience allows everyday consumers to create personalized digital sneakers infused with artificial intelligence.
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