News

heinz campaign

Heinz's Incredible Marketing Strategy to Fight Fraud

Heinz's brilliant new marketing strategy, called the ‘Label of Truth’, not only brings transparency to product labeling but also takes on the infamous "ketchup fraud" phenomenon head-on.
view more
Photo by Ryan Quintal on Unsplash

Parliament backs tighter EU rules for toy safety

European Parliament approved its position on revamped EU rules on toy safety with 603 votes in favour, 5 against and 15 abstentions.
view more
pic

Investors push Zara owner Inditex to publish full supply chain

Investors want Zara owner Inditex to follow rivals H&M and Primark in making its full list of suppliers public so they can better assess any supply chain risks.
view more
Freepik

World Consumer Rights Day - 15 March

World Consumer Rights Day, celebrated on March 15 every year, is a global event that aims to raise awareness about consumer rights and needs.
view more
pic

EUIPO joins IP offices in joint message commemorating International Women’s Day 2024

The EUIPO is proud to announce its collaboration with more than 70 intellectual property offices worldwide, committing to enhance inclusion and diversity. This initiative focuses on empowe
view more
pic

Barbie Celebrates 65 Years of Inspiring Girls to Recognize Their Full Potential

Mattel, Inc. celebrate the 65th anniversary of Barbie and over six decades of breaking down boundaries and inspiring girls through storytelling, encouraging them to be confident, daring, brave and legendary.
view more
pic

Empowering women in intellectual property: A journey towards gender equality and innovation

The imperative for gender equality in IPGender equality is one of the fundamental aims of the European Union and an imperative in all walks of life, including in the field of intellectual
view more
pic

Designated gatekeepers must now comply with all obligations under the Digital Markets Act

As of March 7th, Apple, Alphabet, Meta, Amazon, Microsoft and ByteDance, the six gatekeepers designated by the Commission in September 2023, have to fully comply with all obligations in the Digital
view more
pic

Enjoy some of the IWDtypism Annual Lettering Challenge creations

International Women's Day 2024 campaign theme is 'Inspire Inclusion'. When we inspire others to understand and value women's inclusion, we forge a better world.
view more