The World Cup FIFA tournaments are among the most emblematic football competitions in the world, which inspire fans all over the world. Over 1.5 billion people watched the final of the FIFA World Cup held in Qatar in 2022.
Every tournament begins long before the first game. The preparation focuses not only on the development and infrastructure of the stadiums, transportation, and logistics, but also on the creation of the unique brand and experience. From the first days up to the final dramatic moments when the tournament trophy is awarded to the winning team, the event needs a strong brand that can capture the essence of the tournament and the hosting country to create strong emotional bonds with the fans globally.
FIFA protects its intellectual property rights in territories all around the world with copyrights, trademarks, industrial designs, and other tools of the likes of unfair competition laws, laws for transfer of rights, etc.
The organisation constantly develops and protects a wide variety of brand assets that are used during the World Cup tournaments. The name of the sports event for the upcoming World Championship in 2026, the official logo, the emblem, the name and appearance of the official mascot, and even the FIFA World Cup trophy are all protected.
Here are some examples:
Official FIFA World Cup trophy:
Official emblem of FIFA 2026™ World Cup:
Wordmark
Logos of hosting cities:
Mascot:
